Inspiration and Examples for Wildlife Days
Wildlife Days like World Lemur Day raise awareness for conservation both online and in person.
They are also effective at raising funds for conservation and elevating the profile of lesser known species, especially when focused on “ambassador species” like lemurs.
The resources below show how you can get involved in wildlife days. Use these materials to inspire your own virtual events, podcasts, social media, videos, teaching activities, and more.
World Lemur Day has helped the Lemur Conservation Network and our members raise awareness for lemurs and Madagascar each October. During this month, we see our highest web and social media traffic of the year. By focusing our outreach around World Lemur Day, we see increased engagement and reach new lemur fans.
— Lynne Venart, Digital Communications Manager at the Lemur Conservation Network
Virtual events can help you engage diverse audiences around the world without a huge budget. Use online events to help your audience get to know your organization and your conservation efforts.
Live Q and A with Trevor Zoo for the Great Backyard Bird Count
Don’t forget the wildlife in your own backyard! Check out this example for the Great Backyard Bird Count, “Live from the Trevor Zoo”. This was a virtual event with a live question and answer session that encouraged viewers to visit the zoo in person to participate further.
AUDIO AND VIDEO
One benefit of creating audio and video programs for wildlife days is that they are powerful year round. Launching a new video or podcast during your wildlife day brings it a larger audience.
World Lemur Day Special with Trav’s Travels
The YouTube channel Trav’s Travels partnered with the Lemur Conservation Network to create this fun video for 2020 World Lemur Day. Trav talks to LCN’s Madagascar Manager Seheno Corduant about the ring-tailed lemur and threats to lemurs in the wild.
Facebook, Instagram, Twitter, Tumblr, TikTok, and others all have the potential to spread your message for wildlife days.
Tips for Using Social Media for Wildlife Days
A variety of social media can be used to promote your wildlife days, so choose what works best for your message and your audience.
If you are contributing to an established wildlife day where fundraising is the primary need, consider using Facebook for its older demographic and built in payment processing. If you want to help younger audiences learn about an underrepresented species, try a platform with a younger audience, like Instagram, TikTok, or Snapchat.
The quick guide linked below details each platform’s audience including their age, income, preferred device type, daily time spent on the platform, and more.
Kids love learning about animals. Teaching about endangered species on wildlife days helps them get excited to learn about science, biodiversity, and different places in the world.
Google Earth Mapping Activity
Age 14 and up
Use this interactive map with your students for World Lemur Day, or adapt it for a different wildlife day. Explore the map to learn about lemur species and their habitats, as well as Madagascar’s people and geography. The lesson plan includes discussion questions and tips for adaptation.
Animal Behavior Ethogram Activity
Age 14 and up
This activity helps you observe lemurs or other animals at your local zoo (or via a zoo webcam). You will list their distinct behaviors in an ethogram. Ethograms are a great first step toward asking testable questions about animal behavior. Share your ethogram with your zookeeper to help them learn more about the animals in their care!
About This Resource
These web pages were created to help you promote biodiversity conservation for wildlife days. This page and its digital media were created by graduate students in Miami University’s Project Dragonfly Biology program. Thank you to Jo Bonner, Jake Clary, Ava Goodale, Andie Haugen, and Lynne Venart for creating this resource.